Google Analytics is one of the best SEO tools used by many SE specialists and analysts. It boasts many features that can keep you in track with the website you are trying to rank and the best out of it all, it’s FREE! As awesome as Google Analytics is with SEO, we had never fully revealed the true capabilities of its many functions.
Understanding the Google Custom Event
Listed below is the hierarchy of a Google Analytics custom event:
Google Analytics Push. It is the part of the custom event that connects your HTML codes and signals Google analytics to send data to your account.
Category. To help you organize a page’s behavior or functionality, the category tag is simply what part of the website you need to track e.g. videos, ads, and links.
Action. It is what your users and viewers with a specific category or whatever you are tracking on a specific page e.g. plays, views, hovers, etc.
Labels. An optional tag that helps you “label” what you are tracking e.g. names of videos, links, zip codes, user-provided data, etc.
Value. Another optional tag that can be numerical in nature e.g. time, price, date, etc.
Interaction. This helps determine if your custom event affects your bounce rate. You can either name it as “true” or “false” to answer the question.
Best Custom Event for your Website
While making Google custom events can require knowledge in programming, once you get the hang of it, it can be pretty easy. Don’t worry; there are also several SE forums that would help you out in coding your own custom event for your website. To make it easier for you, here are Google Analytics custom events that your website could use:
Tracking Clicks that Aren’t Tracked on Google Analytics
This usually happens when a link is directly onto a PDF file that can be downloaded from the web. Since these pages don’t have analytics, you can easily track these type of clicks using this code:
_gaq.push([‘_trackEvent’, ‘External Link’, ‘click’, ‘Buddy Website1’])
Tracking Lightbox Clicks
Light boxes are a pop-up messages associated with users achieving something on your website such as signing up, purchasing, or logging in. This Google custom tool helps you with determining the click rate of your users who pushed through with the light box.
_gaq.push([‘_trackEvent’, ‘Research Guides,, ‘Download’, ‘Business Careers’])
Tracking Affiliate Ads
While most online ad companies have custom HTML for their affiliates, this custom event can help you track of which ads are working best for you. This way you can work on ads that are making you more money and terminate ones that are less performing.
_gaq.push([‘_trackEvent’, ‘Outgoing Links’, ‘Affiliate Ads’, ‘Blog Sidebar’])
Tracking Errors on Your Website
Probably the most important Google custom event for your website, it helps you track errors that most of your users end up. By tracking this, you will know which errors are most common and then offering a solution to it by helping your consumers, creating a user-friendly environment.
_gaq.push([‘_trackEvent’, ‘Registration errors’, ‘Email address’, ‘Valid Email| Yahoo.com’])
Tracking Visitors who Ask Directions to Your Business
With the use of an embedded and Google maps, you can now track visitors who ask for directions to your business. It can give you an idea how an online campaign can affect offline sales in your business.
_gaq.push([‘_trackEvent’, ‘Maps’, ‘Driving Directions’, ‘Bloomington’])
Tracking Your Video Interactions
Videos can be a great addition to your website, plus it helps with increasing your page visits and durations. However it can be difficult to track user interaction which can determine your traffic’s behavior in watching videos.
_gaq.push([‘_trackEvent’, ‘Video’, ‘Play’, ‘Funny cat on a treadmill’])
Organic Rank Tracker
Probably not the best Google custom tool but it still serves its purpose in SEO. You can turn your Google analytics account to an organic ranker with every script set up on ever web page.
_gaq.push([‘_trackEvent’, ‘Rank Tracker’, ‘Keyword’, ‘[URL]’ [Rank], true])
Tracking Traffic-to-Sales Conversion
While there are many custom softwares that can measure your sales in your traffic, you can program your analytics to do the same thing. You can see all your leads and sales on your traffic.
_gaq.push([‘_trackEvent’, ‘Optimizely’, ‘Variation’, ‘Test-HP-007-a’, true])
Article Tracking Consumption
Basing on individual user scrolls on your page, you can now track the percentage of users who are actually reading your blogs and articles. This way, you have more idea on what to write or how to write it.
_gaq.push([‘_trackEvent’, ‘Consumption’, ‘Article Load’, ‘[URL]’, 100], true]);
Tracking Custom Widgets
Probably the most intricate Google custom analytics that lets you track widget activity amongst your users. With the number of widgets available, it is almost impossible to track it properly.
_gaq.push([‘_trackEvent’, ‘Tuition Estimator’, ‘Calculate’, ‘[ZIP]|[DEGREE]|[PROGRAM]’, [CREDITS]]);
There you have it, your top 10 best Google Analytics Custom events that you can use for your website. Another thing about these tools is that you can use your imagination in programming your own custom functions for Google analytics. If you are a little bit more adventurous, try giving it a shot!