When you start building backlinks on other sites you have to be careful because some of them are more powerful than others. I’m actually talking about different backlinks on the same site being treated differently by the search engines. Do you remember when every blogger and their mom would end up linking out to other blogs in their sidebar? Then you have some companies who build lots of sites only to stick backlinks to their other sites in the footer.
Google and the other search engines don’t want to give those links as much juice because it’s obviously people trying to game the system. Contextual backlinks are different because if someone gives you a link inside an article it will hold a lot of weight. You will notice your rankings improve quicker than ever before, so we’re going to look at all the ways to build powerful contextual backlinks without crossing your fingers and hoping for the best.
Buy an Expired Domain
I wouldn’t bother building up multiple sites in the hope they will eventually become great places to link from because it will take you forever. You can do something else, but it will take a little work. You need to find domains that have already expired, but they should still have thousands of links pointing towards them. When you start to build a site on these domains they usually become powerful again within no time and you can link to your site from inside the articles.
Build Web 2.0 Properties
I’m sure you’ve heard of Blogger, WordPress, and the recently acquired Tumblr. You can start little blogs on those sites and link back to your main site from inside the articles to pass on some juice. You might be stressed out thinking of all the extra articles you will have to write, but there is a way to solve this problem. You can take an article of your main site and spin it multiple times. Just make sure you spin it manually so people can read it.
Write Guest Posts on Relevant Authority Sites
Guest posts are a great way to build up your authority while getting a few links at the same time, but the search engines know what is happening and they don’t like it. People are only writing guest posts to boost their rankings, so any links coming from an author bio box doesn’t pass on as much juice any more. You can still include contextual backlinks inside the article, but you just have to make sure they make sense otherwise they won’t be allowed.
Learn to Network in Your Niche
Everyone always wants to know how to get mentioned on the bigger blogs because the powerful backlinks you receive are great. The only reason people will link to you is if you write something worth sharing. That might seem too obvious, but it’s most certainly true. Some people are happy to share a certain article if they know it will help out their readers. It also doesn’t hurt to make friends with them because everyone in the world is much more likely to help out a friend.
Look for Broken Links
Can you imagine how many websites don’t exist anymore? They were probably big back in the day, but for some reason they just fizzled out and died. I think they would have acquired thousands of backlinks before they went belly up and those links don’t point to anywhere anymore. That is where you come in, because you’re going to locate those broken links before asking the appropriate webmaster to replace the link with one of your own. Just make sure your content is relevant and you’ll be doing them a favor.