There is a huge amount of money is e-commerce, but lots of people stay away from it. This is usually because they don’t know how to get traffic to their site, so I’ve showed them a few cool SEO techniques they can use.
If you’re starting out online there are a lot of options to choose from. One of those options I don’t see many people diving into is e-commerce. It’s a shame because an online store can be very lucrative. When people decide to sell information products they have to build a brand before anyone will take them seriously enough to buy their book.
It’s the complete opposite with an online store because you’re selling real products. You will take a physical product and send it to your customers’ homes. The main problem most people have is attracting traffic to their site. SEO is very important because if you master it you will make much more money, so we’re going to look at a few things that could help you build a physical product business.
Start Your Own Blog
Most people think of a blog as a business, but it’s only a marketing channel. This is where most who class themselves as bloggers go completely wrong. If you have an online store you can write blog posts to bring new visitors to your site and they will buy from you. Just make sure your articles are great because it will help you rank better in the search engines.
Write Great Product Descriptions
Not only will great product descriptions help your customers, but it will also help you rank higher in the search engines because you will pick up more long-tail traffic. If you sell hundreds of products on your site it means there are a lot of keywords your visitors can come through from. You can even look at a keyword tool to attack keywords that will be easy to rank for.
Produce Great Videos
When you buy something in a store you get to pick it up and feel it in your hands. It’s impossible to create the same effect when you sell something online, but you can give people more than a few simple photographs of each product. Start shooting videos where you look at the products in more detail then put those videos on YouTube in order to attract new visitors.
Your Website Should be Faster
E-commerce stores can sometimes run very slow, but the speed of your site will affect your Google rankings so you need to do something about it. If you use a cheap hosting account you should upgrade it when you start making money. Even having lots of pictures on your site will slow it down, so compress your image files before you upload them. There are hundreds of things you can do to speed up your site.
Learn to be Very Creative
I could tell you to write lots of guest posts or pay for traffic, but when you want to build a lot of links and skyrocket your traffic you can’t do the same things as everyone else. You need to be creative because there are a huge numbers of ways to get people back to your site. Think very carefully about where you could put your backlinks so they generate easy traffic.