7 SEO Audit Tools for Free

Auditing your website is one of the easiest ways to track how well your website’s SEO. There are plenty of different tools out there that can assist you with understand every aspect of your website and provide things that you should be improving to increase the effectiveness of your SEO. If you are unaware of what tools are out there, check out these 7 SEO audit tools that can easily make a big difference.

seo audit tools

Google Webmaster Tools

This is the main tool that you should be using to ensure that your site is optimized for Google. It will send out a spider that goes over all the content in your site to provide you with a report showing how they search your site and if it needs any improvements. If they run into any errors, you will be notified of them so you can get them fixed as soon as possible. This tool also provides you with traffic reports so you can audit where your traffic is coming from and the activity of the audience once they are in your site.

WordPress Plugins

If you use WordPress as a content management system, then you have an incredible amount of tools available to you. There are plugins that will go over every aspect of your site to let you know what needs improvement. You will also have access to plugins that can easily improve your SEO without you needing to do anything. Some plugins to check out are, All In One SEO, and WordPress SEO by Yoast. These 2 should help you get started with your SEO.

Screaming Frog SEO Spider

This tool is a freeĀ  desktop program that will crawl through your site and show you exactly what a search engine sees while crawling your site. It returns an incredible amount of data that you can use to identify server errors, broken links, duplicate content, and everything else that might be hurting your SEO. There is much more detailed information in this program that Google provides with their Webmaster Tools.

Google Analytics

This is a tool to help audit every single aspect of your traffic. It is a highly popular site and is free to use for those of us who don’t have an incredible large amount of traffic coming to our sites. You will get information regarding where the traffic came from, how much traffic was organic, what conversion rates you have, what they do while exploring your site, what resolution they are using, their browser information, and plenty more. You need to use this information to understand the nature of your site and what might be able to be improved.

Majestic SEO

This tool is more focused on understanding your link profile. You will need to understand what links are coming into your site and which ones are more helpful than others. Having multiple bad links can decrease your rankings and limit how successful your site can really be.


This tool focuses more on what the search engines see while looking at a specific page. Search engines ranked each page separately, so looking at each individual one can give you much better insight on what you need to do to help its rankings.


This is a neat tool that doesn’t require you to do anything but just type in your domain name. It will go over your site and provide you with recommendations on what to do to improve your SEO. It will give you all of the basic information you need to understand what is going on with your site and why it is ranked lower than it should be.