Search engine optimization mainly calls for you to establish two things: relevancy to targeted search queries and high quality incoming links. Some make it seem more complicated but it’s really that simple. Following the essential tips in this article can help you achieve both. These useful tips will let you know how to increase website rank in a practical way.
1. Use Clean Code and Markup
2. Use Variations of Your Keyword throughout Your Site
Keywords are perhaps the most vital component of SEO but only when used properly. Experts suggest using keywords at the start of the viewable web page and sprinkling them throughout in a manner that makes the flow appear natural. It is also recommended to place keywords or key phrases into the last 25 words of the page. This gives you a strong closing that helps to reinforce relevancy and ultimately strengthen your SEO ranking potential.
3. Use Your Keyword in Your Domain
The domain name you choose also plays a role in SEO. However, many believe that this technique is the most effective when separating terms by a dash. For example, the domain name of my-site.com carries much greater search engine value than mysite.com. When it comes to this route, you may want to consider the branding value of a domain name that is easy to remember opposed to one that is strictly intended to achieve high search engine rankings.
4. Create Content around Your Keywords
Search engines have been known to reward websites that show special treatment to their keywords. What we mean by this is utilizing words and phrases in larger, bold and italic type to encourage additional value. When used appropriately, particularly for headlines and paragraph heads, keyword treatment can be an effective SEO strategy.
5. Use Your Keyword in Your URL
If you want to increase visibility and want to improve google ranking, you should also incorporate relative keywords into the URL extensions of your internal web pages. As we touched on above, you would be best served to separate keywords with dashes.
6. Link Internally Within Your Site
While you want to get out there and establish links coming from other sites, building link popularity all starts internally. When interlinking your web pages, you want to do so in a manner that provides the most links to the pages you have targeted for ranking. So, if you want your homepage to show up in the search engines, direct most of your links there and minimize linking to irrelevant pages. Utilizing a sitemap is a great way to interlink your internal web pages and increase search engine ranking potential.
7. Use Title Tags
Many don’t realize it, but the implementation of keywords in the title of a web page has a tremendous impact on search engine rankings. The sooner your chosen keywords are displayed in the title, the stronger ranking value they will have. When doing this, try to keep your characters to a minimum and avoid words such as “and” or “but” as they consume valuable space while contributing little to no value.
So try to implement these tips to increase your website ranking in a way search engines particularly want you to do. Hope it will help you to boost your page rank effectively!