Are you promoting your products or services with Google Adwords? There are many great tips that you can use to improve your ads performance. In this article, you can learn how to use Offer Extensions for your advertising campaign. With these tools, you will be able to attach your unique discount offers for your Google ads. These ads are going to appear right on the Google search result easily. There are many benefits of using this offer. Many experts believe that Offer Extensions can improve your sales performance. When the readers click the “View Offer” button, they are going to be directed to your webpage where they can see your offer. Here are some effective ways to use Offer Extensions in AdWords.
1. Give Big Discounts for Attracting Customers
This is the first tip that you can use to boost your sales performance. You can attract your customers by giving large and substantial discounts for all customers. It is recommended that you give at least 30 % discount for all products that you promote via Google Adwords. Most readers are very interesting with big discounts. If you want to attract more customers, you may want to place big discounts for your readers. When they see your big discount offers, they are going to click through your website to see their favorite products or services.
2. Try to Do A/B Split Test to Find the Best Campaign
You can do some experiments with “Offer Extensions” tool. This tool allows you to display your discount offers in cash or percentage. Different products or services may require different appearances. Therefore, you have to do some split tests to find the right solution for your business. It is also important for you to compare some ads campaigns with some advertising words. Comparing some ads campaigns is very useful to help you find the best campaign for your business.
3. Use the Automatic Offer Extensions
Google allows you to have automatic Offer Extensions on your ads. It means that you are able to display your discounts on your ads automatically. You need to mention a discount on your sales page. By doing so, Google is going to display your offers whenever the readers type your keyword on the search engine. It is a great tool that you can use to boost your ads performance. Make sure that you choose the right keywords for your advertisements. By choosing the right keyword, you can get benefits from this automatic feature.
4. Make Your Readers Feel Special
If you want to attract customers to your website, you should make them feel special. They are going to click your ads when they are interested with your advertisement. You can also limit the discount offers, so you can improve your customers’ curiosity. When they want to know about your great discount offers, they are going to click on your ads immediately. This advice is very useful for you who want to improve your click-through-rate (CTR) ratio on your ads. Your customers are going to convert instantly when you treat them as your special customers.
5. Consider the Relevancy of Your Ads
It is very important to consider the relevancy of your ads with your targeted keywords. Make sure that you put your “Offer Extensions” on the keyword that is related with your advertisement campaign. This step is very useful to help you attract readers through your advertisement campaign. Most readers are interested to click a website that has relevancy with their targeted keywords. It is also good for improving your click-through-rate ratio.
6. Check Your Ads Performance
The beauty of using Google Adwords is your ability to check your ads performance. It is recommended that you check this performance regularly. You can look for all data related with your “Offer Extensions” campaign. If you see any progress on your sales performance after applying this tool, you can continue using this offer for your customers.
They are some useful tips on how you can improve your ads performance by using the “Offer Extensions” tool from Google Adwords. Many business owners are able to enjoy this tool because they can improve their sales performance from this tool. It is a good time for you to try this tool, especially if you want to improve your sales performance.