During the past couple of years all those marketing managers who were trying to improve the rank of their websites had one big problem – the whole concept of SEO and blogs started becoming more difficult to understand and perform due to Google’ Panda and Penguin algorithm updates. Explained in simple words, now everything is important, speaking of SEO – data structure, meta tags, link building, link text, duplicate content – everything. But how about blog comments? Don’t worry – they are still one of the most effective ways to optimize the rank of your website, so if we caught your interest – please keep reading.
Is Blog Commenting Still Useful for SEO 2013?
The most important thing you need to know here is even before the Penguin update, the blog comments were considered as valuable only if the website was credible which means if offers high and unique content quality. Sometimes, if some of the rules were not followed, your “SEO” optimization might actually work against you. There is actually new best practices that you need to learn a couple of things for.
1. Relevancy is the Key
Forget about the old days when you had to hunt down every single blog that offered comment section. Actually this might do you wrong because you might be seen as link pirate, in case your intention is to build backlinks via other blogs of the same type. Here is a brief example – if you are a manufacturer of let’s say, computers, you should not be posting backlinks to your website in other, more popular blogs.
2. Credibility is also Important
In addition to be focusing only on good relevant sites you need to know which the credible ones are. Evaluate the quality of the content in the blog you have chosen and make sure it offers different sharing functions to social networks such as Twitter, Facebook, etc. A good practice might also be to check the rank via mozRank which will show you the popularity score of the blog.
3. Thoughtful Comments are Appreciated by Everyone
If you have experience with blogs then you have certainly spotted how many spam messages are received in the comment section on weekly basis. In most cases the admins will delete those messages and thus the result will be nothing. So if you don’t want this to happen, make sure you add value to your comment and make it interesting and unique for reading, don’t just post your link. This increases your chances of not getting spotted by the blog master, and, eventually has your comment deleted. Make sure you look as credible to others as you want.
4. Build Your Brand with Branded Link Text
One of the biggest changes in the Penguin algorithm is to monitor if a certain link is being pre-used too many times. In such case – you will downgrade the rank of your page for sure. So avoid doing this because of two reasons – you will look like bot to other users and you will not get any credit for your efforts.
5. Keep an Eye on the Limit Your Links
And last, but definitely not least – limit your links, as mentioned above. The best you can do is to keep the link mentioned only one time, which will be more than satisfactory if you have written your comment in an interesting and intriguing way. This will increase your chances of not having your comment flagged by Google and therefore more people will be able to see it and visit your site.
As a conclusion we should say that this type of link building will help you improve the rank of your website a bit. Of course it depends on the credibility of the blog you have chosen. If you follow the guidelines we’ve just described, you can be more than sure that you will have success while building the rank of your site.