In the online community, Search Engine Optimization has transformed the way businesses or individuals perform over the internet. Blogs and websites that are successful running are those that can play around with the different techniques or the universal rules of search engines to their advantage. The following tips provide a tactical advantage to websites or blogs that use them over those that do not in as far as improving search rank is concerned.
Use of Alt Tags
Alt tags or alternative text descriptions are descriptions used as a reference to articles in website articles that cannot be displayed in their original format in the browser that the user is using. Normally the reason may be an unsupported format or lack of the appropriated software to process such an article. Articles, in this case, may refer to a document format, image or even video. The main reason as to why the use of alt tags is effective is because it brings flexibility and improves the compatibility of your website with different devices not to mention, it widens the market coverage when it comes to SEO. For instance, you could use <HisenseTV src=”HisenseTV.jpeg”alt=HisenseTV photo”>is an alternative text description for an image of Hisense television set that cannot be displayed in a particular browser or device.
Creatively Created Links
It is no doubt that links increase the number of traffic to a particular link which explains why having many of them in your web pages can improve your search engine ranking. If a browser, or visitor, in this case, decides to click on all the links in your website, the links might lead them to a different article but in the same website or to a different article altogether supposing the owner decides to provide referral links to other sites as well. Besides relevance, links that are creatively designed can improve search engine rank as compared to those that are ordinarily created. If an article in your blog or website for instance, talks about how to set up a router and modem, somewhere in the setup process will be the configuration of the router. A link that says ‘how to configure a router’ will attract more clicks compared to one that simply provides a hyperlink to the same article.
A good website, first and foremost, must contain pertinent content relevant to the visitors that visit that site. A good content must be original, authentic, well researched and above all well researched. The contents of the web page might not necessarily be meant for everyone but can as well be created for a specific niche of the online population. This is where influencer marketing comes in handy. With this form of marketing, you can create quality content that appeals to a specific segment of the market and as such gain their trust which can be a useful asset in the long run. They can help improve the rank of the website amongst different search engines and most importantly, the quality content can improve the credibility of the site in question.
These are the summarized descriptions of the contents of a given page as per a search term or phrase. When a browser or any internet user is surfing the web and keys in a search term he or she is interested in, a list of the relevant sites with that content appears in the browser’s page. Besides the title of the articles containing that information, search engines also display the highlights containing the search term. The descriptions are short and precise and as such provide a short window of opportunity to lure the visitor to your website. Nevertheless, if well and creatively written, it stands a higher chance of being clicked on by the visitor even if it appears at the bottom of the browser’s page. Normally most search engines give a range of between 150-160 characters for the Meta descriptions, inclusive of symbols and therefore creativity is fundamental.
Use Images and Videos
The uses of videos and images have proven to be effective in gaining customer attention in online market. Just like magazines, websites too can improve their visual appeal with these two important marketing and content creation tools. A good video should be relevant to the visitor of the website and most importantly, to what the visitor is actually searching for in the website. The use of images and videos is particularly important for those that advertise on their sites; whether it is a business blog that posts business related content or a personal blog that also features sponsored blog post or posts. Besides, websites that have visually appealing interfaces are more enjoyable to browse and can improve user experience thus attract more visitors.
The use of alt tags, internal and external links, videos and images, meta descriptions and content marketing are some of the top guaranteed tips of a higher search engine rank. They are universal techniques that can improve search engine rating but on the contrary, not the only techniques to take into account. SEO ranking parameters keep shifting from time to time, but with the aforementioned tips, a website can be assured of a better ranking.
Vivian Michaels is a huge tech enthusiast, who likes to write articles on evolving technology and internet marketing. He is a Computer Science graduate from East Stroudsburg University, Pennsylvania and desires to be a Influencer Marketer.