Generating awareness for your new business has a lot to do with creating a buzz in the mist of running your business. In this article, we discuss some essential techniques on how to build your brand awareness to gain the recognition your business deserves.
Develop a Strategic Marketing and Advertising Plan
One of the first things that you need to do in order to create brand awareness is to first create a strategic marketing and advertising plan during your initial business development stages. This will allow you to identify your target market and your target audience, create marketing messages that address their needs, wants and demands and determine which media outlets to use to go about reaching them.
During this period, also develop a Unique Selling Proposition. This takes place by creating a statement that describes what is different about your product or service, or about your company in general compared to the competition.
Being armed with this information early in the planning and development stages will make your branding efforts more effective from the beginning.
Share Your Story
Sharing stories about your particular business can help you captivate a new audience. Your story is unique and specific to your experience that will likely resonate with members of your target audience. It is a great way to build a bond and establish relationships.
Check out the Competition
Knowing what your competitors are doing is one way to provide your company with the upper hand as it enters into the marketplace. You’ll be able to identify areas such as pricing points, advertising messages, media outlets, visual content and SEO / keyword strategies, as well as other marketing techniques that are being used by your competitors – all before ever entering the marketplace. You can also determine how frequently they make changes to their marketing strategy to test its effectiveness as well.
Establish a Social Media Presence
Establishing an online presence on social media allows you to get plugged into places where your audience is already active and likely communicating with your competitors. It allows your audience to see you as a company who keeps abreast of the latest trends and what goes on within their industry. Having a social media presence also suggest that you actively keep up with the latest digital marketing concepts within your industry as well.
Social media is also a great way to get involved in the latest news and conversations that would be of interest to industry leaders and potential customers.
Engage With and Build An Audience
Developing a website, blog or other social media profile allows your audience to see you as an engaging industry participant, Establishing platforms where customers or potential customers can leave feedback, provide reviews, like or leave comments increases the user experience and encourages customer involvement. This builds long lasting customer loyalty.
In closing, making an overall content development strategy part of your initial strategic marketing and advertising plan will allow you to create content that not only brings awareness to your brand but that can also reach more people because of shareability.
Alfred Winston is a tech blogger, who has contributed many technical articles on the web. He writes for Dot Com Infoway, a full-service digital marketing company that specializes in Search engine marketing, Social media marketing and Mobile apps marketing.