When you have launched a product or a service, you’ll want to get the message out to potential customers so they know about you and what you do. Ultimately, your aim will be to convert potential customers into real sales, and where possible, get them coming back to you time and time again. There are a number of ways to advertise, and many of these options are now based online as there is an ever growing number of people in the UK who use the web frequently. Traditional forms of marketing still work for particular markets, especially those over the age of 50, but if you are looking to make the most of marketing on the web, how should you do it?
Start with Your Website
If you don’t already have a website, it’s time to make the step online. However, many small businesses in the UK do already have a website, so it might be a good idea to make sure that it is doing the job properly. You can buy simple website templates and hosting packages, but a custom made website will often look more professional and can fit in with other systems you use, which is especially important for e-commerce purposes. Get a company with a strong portfolio to do the job, and you should end up with a site you can be proud of.
Get Ranking on Google, Naturally
If your website was built with search engine optimisation (SEO) in mind, you may find your website when you search for your brand name in Google or the other major search engines. Wouldn’t it be great if your web pages also appeared for the products or services you sell? This is possible with SEO, and will involve a bit of work on your website and quite a bit of work off it as well. Again, professionals can help you to achieve this if you don’t know where to start.
Pay Your Way onto the Google Results
SEO strategies can take a while to work, but in the meantime you can make sure your website appears as a search result when someone types in a query that is important to your business. This is paid advertising, or pay-per-click (PPC) and on Google is done through a platform called AdWords. AdWords will allow you to create ads and choose keywords that are important to your business, which when done properly can drive a lot of new traffic to your website.
Use Social Media
There are many people using social media, and as a brand it is a great way to stay in touch with your customers as well as finding out what people are saying about you. It’s unlikely that every single person will be happy with your products and services, but it is about finding a way to respond that changes a disappointed person into a satisfied one. You can also promote offers or encourage people to take advantage of a product by putting an honest time pressure on it, such as “limited edition smartphone, only 5 remaining, buy now before it’s too late!”
These are all great places to start, but by having a holistic campaign, you should find that your marketing efforts are working better. As a next step, why don’t you contact a company who can help you to do this in line with your business goals?