Few people pay attention and even more uses search tools which there are in the most widely used search engine in the world. But these tools can benefit in helping figure out how Google really sees site. For example, if you type anything in the search bar in Google.com, you’ll find these search tools below the search bar.
If you click on “search tools”, you will find out 3 new drops which appear belong. These tabs will help you to understand your current location and will filtering and sorting options by date and content type. With help of them, you will narrow your search down to the best result.
If you’re a website owner or a search engine marketer, location is one of the most important tools to use for you. Google has given more weight in past algorithm updates to websites that are near the searchers IP address, and you might discover in your analytics, keywords which is caused by a website ranking in a few cities that might be by the headquarters or other addresses listed on the site.
You can check where your domain is registered or where the business locations are on the contact page, to rank for keywords in only certain locations. And you will have the chance to see organic traffic increase for that keyword, if you add cities or pages that go over the locations you serve.
You should use this tool search engine marketers and a local search result has a higher chance of satisfying the appetite of their searcher.
Google’s Reading Level Tool
You might underestimate this tool the most of all. Click on the ‘all results’ drop down menu under search tools, then on ‘Reading Level’, and you will find out what they think the writing/reading level of each search result is.
For example in this image you can see how Google views the reading level of the content on your website and find out that 94% of the pages on Harvard’s website is considered advanced.
May be it is not an important ranking factor but it will help you recognize changes needing to be made on your website , specially, If educators, or professionals that feed off of advanced content , are your target audience.
If you want to go from basic or intermediate content to advanced content, you can use more professional jargon, add more advanced vocabulary, explain your words with help of video and picture, use more punctuations and better grammar in order to Increase the quality of the writing, publish proofreading content, increase the length of the content, etc. These ideas will help increase the value of your website and the marketing of your website also.
The Dictionary Tool
If you are searching for a word, you should click on ‘search tools’ then the ‘all results’, and you’ll find out the dictionary tool. Are you a webmaster? – It’s great for you! Especially if you follow the guidelines set by seomoz on how to rank with google definitions, you will bring more pages with definitions in more natural organic search traffic. There are over two trillion searches a year and most people are searching for the definitions for the words to understand the best.
Using the dictionary tool, you will find out the dictionary html tags for the keyword that you are looking for.
This tool match the best for research and now it’s possible to cross reference dictionaries and find out how each dictionary site interprets the keyword. This tool is like miracle and might shock how many words are different and how quick it’s possible to find and compare different definitions.
The Time Tool – See When Your Content is Indexed by Google
This tool can help us go back in time and find out the newest or oldest articles. It’s one way to see when Google indexes your content and, if one of your blog articles is indexed more than 5 days, to find out a problem and to start pumping out more content.
With help of this tool, you might see articles from a week ago ranking towards the top and adjust the time tool, changing the results. You can also see articles only minutes old giving you fresh information. Google crawl major news websites and in a few minutes an article is being published. Google knows that people want the freshest news and use the time filter.
You should agree that nowadays knowing and understanding how to search for information and find information is a very important. It is very helpful for you in your professional way. Google search tools will help you understand any website make your life easier.