For a website to be successful, one element is vital – and that is traffic. Traffic refers to the number of visitors that and on a website and without an adequate number of visitors landing on your website every day, you will not be able to run a successful website. While paid advertising options can help any website owner attract visitors to their website almost immediately, it can lead to a lot of expenses that are simply too much for a startup company that does not have an appropriate budget. Search engine optimization is the other option that website owners have. This technique has several benefits over paid advertising and can lead to thousands of new visitors flocking to your website every day.
Search engine optimization has numerous benefits for a website, with the most significant advantage being the fact that this technique has the ability to provide long-term results for a website owner; whilst paid advertising only provides immediate traffic. Organic traffic, which is a term used to describe visitors that lands on a web page through search engine results instead of paid advertising or direct referrals, is also considered to be highly targeted – every person and company that owns a website knows that targeted traffic means better conversions and more sales.
How To Improve Your Website’s Search Engine Optimization?
Search engine optimization is often considered to be a fairly difficult task. Unfortunately, many advance courses on this topic cover advanced stages of search engine optimization, which is why many website owners give up on their goal of ranking first and rather start to invest in paid advertising.
The truth is, search engine optimization does not have to be difficult. By following a couple of simple, but smart strategies, you can still improve your website’s ranking without knowing about every advance topic related to website optimization and link building. These five tips will help you get started.
#1. Be Relevant And Consistent
There are a lot of people that start a blog, publish a few articles, initiate a basic off-page SEO strategy and then sit back and wait for the results. While optimization techniques that are performed externally (in other words – link building) do play a vital part in your website’s ranking, it is important to also consider the fact that on-page optimization is also an important element that search engines look at when ranking your website.
If a search engine finds that your blog’s content is old and irrelevant, then it will not rank you for the keywords your content is optimized for. SEO Site Checkup reports that posting fresh content on your blog on a regular basis will increase your authority, help you rank for a more diverse list of keywords and make Google and other search engines frequently index your website’s content. Also if you’re considering influencer marketing you will still need high-quality content to make sure that people who visit your website, after an influencer promotes your products or services, come back again.
#2. Link To Authorities In Your Niche
Linking out to sites with a higher authority than your own is also an excellent strategy for improving your on-page SEO, authority and relevancy. Google (and other search engines) do not only look at the sites that are linking towards your online property, but also takes your external links into account.
Whenever you post statistics, link out the source that validates the statistics. When you make a claim, link out to a source that validates the claim. SEOMoz explains that linking out to other sites can also make the owners of the site notice you, especially if your site is sending traffic to them. To ensure you are linking out to websites with high metrics, use Check Moz prior to linking out.
#3. Focus On Internal Linking Too
While linking out to authorities in your niche is important, you should not neglect your website’s internal linking strategy in the process. Linking internally is essential and has several benefits. Blog Time Now explains that internal linking helps visitors navigate your website easier. When it comes to SEO, internal linking helps search engine crawlers find the internal pages on your website, especially those that aren’t linked to from your homepage. Here’s another useful tip: you can use the benefits of sponsored content platform to get even more traffic. Sponsored blog posts go both ways, benefit you and the other person, and it also gives you an opportunity to use internal linking strategy if the post is published on your site.
#4. Make Sure Your Website Is Mobile-Friendly
According to Pew Global, more than 68% of the global population now owns a smartphone. If your website isn’t mobile-friendly, then individuals who are visiting your website from their smartphone would not be able to properly view and digest the content that is hosted on your website. They will also not be able to make a purchase or submit their e-mail address to become a lead.
Google also rolled out an update in 2015 that offer websites that are mobile-friendly an advantage over websites that aren’t mobile-friendly, so ensuring your website loads fine on smartphones and other mobile devices will also be beneficial for your SEO strategy.
#5. Make Your Website Social-Friendly
Even though the number of times people share your website’s content on Facebook, Twitter, LinkedIn, Google Plus and Pinterest doesn’t have a major impact on your search engine rankings, Google and other search engines still look at these figures and take them into consideration when ranking your website.
While many options are available to drive traffic to a website, search engine optimization still remains one of the top choices for many marketers and website owners. Search engine optimization, also simply known as SEO, drives targeted organic traffic to a website – this means the visitors are interested in what the website or specific web page they land on is about. Unfortunately, some find that properly implementing an SEO strategy is rather difficult. Following the five tips we’ve shared with you will help you improve your SEO efforts and may even provide a considerable boost in search engine rankings for your particular website.