When it comes to promoting your business online, part of your strategy should be to make things look aesthetically pleasing. With Instagram, you can guarantee your business will come across well, because a beautiful picture is something people are going to notice! More and more people are using this application and it can be extremely beneficial for a business. Here are three ways Instagram can help your marketing campaign.
Have a Contest: Gain Customers
Photo contests are a great way to promote your brand and gain a following. The idea behind this is simple. You have a contest where you ask people to take pictures that are somehow related to your product. Many businesses have run contests like this. Levi’s held a contest where they asked people to take Instagram photos of themselves wearing Levi’s clothing with the hashtag #IAMLEVIS. Every picture is like a free advertisement for Levi’s. They took it a step further by saying that one of these people would become a model in their next campaign. A contest like this is something many people will participate in, which increases brand awareness and basically creates frees ads for your products!
Post Your Own Photos: Show a Side People Don’t Usually See
Instagram is a quirky and fun application, so don’t take boring photos. Take pictures that are going to make people want to give you their business. It’s often good to keep things more personal while using Instagram, rather than keeping a professional tone. Your employees are often a good resource for this, as they will all have a different view of what makes your business interesting. Have your employees take pictures for a day and see what they come back with. Make sure they’re always on the lookout for a good photo opportunity!
Use Hashtags to Focus Discussion
Hashtags are a great way to build a following and keep a focus on your brand. All you need to do is decide on a word or short phrase that people can tack onto their photos and tweets. This way, any photos or discussion surrounding your business will be easy to find. You can monitor feedback or photos, and customers can do the same to see more of your business. There you have three ways to make Instagram work for you. From photo contests to good use of hashtags, there are many ways in which Instagram can help promote your business.