To find out information to help your business or personal website become optimized to appear as high up the rankings as possible, many people read a plethora of content online (such as this article) or employ a third party to do the work for them, often charging a substantial monthly fee.
When reading other articles online you will generally find that most tell you about how and where to build links and to optimize your on-site SEO with correct keywords, meta tags and meta data. However, while most tell you what to do, particularly when it comes to on-site SEO, very few tell you how to do it.
Below we have uncovered simple yet important points you need to keep in mind while searching for the right SEO keywords for your website. Let’s start here:
Understand the Importance of Meta Data
The meta titles and meta data is often overlooked or not given the due attention it deserves. Basically, people think that if you can’t really see it on a page it isn’t really important. This view couldn’t be more wrong. The meta data on each of your pages plays a pivotal role on when and where your pages get indexed by search engines. This data needs to be entirely focused on what your website is and what each of the pages provides.
See What Your Site is About
Now, you may know what your website provides and what is on each page, but you may not be too sure what you should include as your keywords. Basically, you need to put yourself in the shoes of a customer and think about what they would enter into a search engine if they wanted to visit your site. If you are an ecommerce store, these would be the names of your departments or product types, for any other website it could literally be anything depending on what you provide. For example, if you are a games review website, you would go for the generic “Game Reviews” but also focus on specific areas such as “Xbox 360 Game Reviews,” “PC Game Reviews,” etc. The more keywords you have, the more search engine queries those pages are going to be indexed on.
Avoid Keyword Cramming
However, although you want to get yourself on as many search results as possible, this doesn’t mean you should cram as many keywords as you can on to a page. Recent updates from search engine providers, such as Google, have placed a number of restrictions on what aspects of SEO are going to provide positive results and which are going to hinder the growth on your website. Keyword cramming is one of those frowned upon techniques. When entering the keywords into the bulk text on each of your pages, you need to make sure that they fit in with the sentence structure so that they make sense and add something to the text. Also, most importantly they need to be relevant. It’s no good putting random keywords, that have nothing to do with what your website provides, into your page titles just to get extra traffic. This is just going to result in your website being penalised by a search engine and people landing on your page then quickly leaving as it has nothing to do with their original search query.
Search Your Keyword in Search Engine
If you can’t come up with enough keywords to fill all of your pages, there are a number of ways you can get inspiration. The easiest way to do this would be to visit a search engine and then enter one of the keywords you wish to use and it will bring up a list of similar terms that use the same word. For example, if you enter “Women” into a search engine search box, it will bring up “Women Clothes,” “Women Shorts,” “Women Dresses” and “Women Shoes.” The great thing about this search is that this list is the most popular search term that has been recently used by people containing this keyword. This means that you already have a number of keywords that you can place in your meta data that you know are popular with users.
Analyze the Data of Highly Ranked Sites
Another way to find the right keywords is to simply look at the source data of a highly ranked website. It stands to reason that if a website has managed to achieve a top page ranking for some keywords similar to what you want, they are obviously doing something right. If you view the page source on the home page, you will be able to find their meta data within the page’s HTML. You can then go through this meta data, pick out keywords relevant to your website and then add it into the meta data.
Use a Keyword Tool
One last trick you can use is a keyword tool, such as the one provided by Google. This tool is generally used for people looking manage the Adword accounts for their website but can be utilised to help with your website’s SEO. When you enter your keyword into the tool, it will bring up a list of 100 related keywords as well as the local and global monthly searches that each of these keywords have received. You can then look through the list and pick out those keywords that have a good level of local monthly searches as you know that these will help bring some traffic through to your website.
Monitor the Effects of Changes Regularly
Once you have entered all of your meta data for each of your web pages, you then need to constantly monitor and update it on a monthly basis. For this you can use some SEO analytics sites such as Google Analytics and SEO Moz or you can even us the keyword tool again. You should look at each of the keywords on your site to see how much traffic they have brought through to your site and which other keywords, that you haven’t chosen, may outperform your current selection. This then allows you to make sure that all of the keywords you use are as optimised as possible to bring through the best traffic figures.