Most website owners and marketers have been affected from the brunt of the so called Google Panda and Penguin update. After a series of small updates, Google had decided to come up with Penguin 2.0. This new algorithm has turned the tables for most SEO experts and as a result many websites have been seen to be penalized. As a net consequence, such websites have either lost their rankings on search engines like Google or have started to lose their visibility. In case your website has also taken a setback then there is no reason to panic. There are steps that can help you recover in due time and get your ball rolling.
Understanding the Basics
As per experts, Penguin 2.0 was launched with the prime objective to penalize those websites that seem to be utilizing black hat SEO techniques extensively. This algorithm in other words was basically trying to distinguish between websites that seem to be having valuable and engaging content from those that did not. Site owners who were creating content naturally for the benefit of visitors have started to benefit more. Penguin 2.0 has also started to benefit midsized companies that play by the rules and do not indulge in black hat techniques.
The basic goal of launching Penguin is to cut down on spam and to reduce any chances of hacking while offering genuine and natural information to those who really most need it. This way search results become more balanced and no dominance is shown from any specific website.
Here are some factors that can help you recover from the effects of Google Penguin 2.0 environment:
Having large volumes of links does provide some benefit however it doesn’t make any sense of acquiring such links if they come from places that have less visibility. This is why it is imperative that you acquire links from sites that have good presence on search engines. A good and effective way to acquire both visibility and credibility is via web blogs and guest postings. Do keep in mind that as long as most of these links are from trusted websites you are most probably protected from any future impact.
If you are unsure about the credibility of any link from a given website you can always use a tool like PR Checker. This wonderful tool would showcase the domain’s Page Rank and provide an indication of how visible and trustworthy the website is. Any site with a Page Rank of 4 and above is considered to be suitable for back-links. However it is advisable not to just rely on Page Rank statistics. Do try to perform a manual check of the website and go through the content. Also check for social bookmark channels like Facebook and Twitter.
Analyze your Backlinks
While you are checking the links on your website it is a good idea to check websites that link back to you. You can very much accomplish this through tools like Majestic SEO and Backlink Watch. This is imperative as if you are some way linked with a website that is penalized then that can also affect your website’s ranking and credibility too. If you come across any site that is linked with yours in any way then remove such backlinks instantly.
Build Fresh High Quality Inbound Links
In case your site has been impacted by Penguin 2.0 then the best way to come back on track is to prove to Google that you are now tied up and linked with websites that have good credibility and are trusted by Google itself. This can be made achievable by getting inbound links from such websites. One of the great ways of securing quality links is through guest blogging.
Penguin 2.0 and Panda are just the beginning and there is no knowing what may come next. In a nutshell it is always better to follow the ethical way of optimizing your website lest you would not last for long.