Minimalism is a term used in different contexts, which means that it can be perceived as an art form or even a way of life. So, “minimalism” may have different meanings depending on that we are talking about. When it comes to web design, over the last few years minimalism has been constantly increasing its popularity among web designers, who would like to make the content of their website look different.
Minimalism in Web Design
The very idea of the minimalistic web design is eliminating the complexity of any web design project, simplifying it to the maximum, and making it look elegant when it comes to the content and the use of technologies.
For example, most minimalistic web designs eliminate the more lively and bright colours and background images and replace them with a light solid colours in order to make the content more focused and static. On the other hand, there are web designs that use contrast colours and hierarchical font techniques in order to emphasize on the important parts of the content. In addition, minimalistic web design is associated mostly with eliminating multiple graphical icons and images that make it look too elaborate.
The Conception of Minimalism in Web Design
Minimalism in web design is often wrongly referred to as something that does not take a lot of time and efforts. However, the main idea of minimalistic web design is the transmission of certain forms and key ideas in a new form. So, after choosing the basic idea of the website, you should decide about the most important part of the information uploaded and arrange it according to its significance. You will be surprised how little information you are required to provide the users with in order to introduce them to your point of view.
Most web designers have very vivid imagination, so minimalistic design is usually considered to have more cons than pros. However, the best thing about minimalism in such cases is the reductionism, which consists of removing all the details that may bring any functional load to the website. This allows you to get excellent results.
In fact, minimalism in web design does not mean lack of colours, but involves the use of a perfectly chosen colour palette. The main technique, which is preferred by most designers, is combining black and white, because these two colours offer some really great opportunities when it comes to putting any colour accents that correspond to the overall image of a certain brand. However, there are many web designers who don’t pay particular attention to the font and the content’s appearance.
If your website is created in a minimalistic style, this does not necessarily mean that it features a simple structure. That is exactly why you need to spend a lot of time and efforts in finding the right place for every element on a certain page in order not to “overload” the overall website’s appearance. Remember that even a few elements, which are not put on the right places, are able to ruin the beauty and the efficiency of a minimalistic web design. So, make sure all images used on the pages are connected with the content and help users perceive the information you’ve uploaded.
It is important for you to realize why using minimalism in web design projects. After all, this style has been one of the most popular ones when it comes to architecture, art and philosophy, so it is not always associated only with the design of your website. Its main purpose is highlighting only the most important information, which basically means that it is not supposed to distract users’ attention by presenting them with unnecessary information. However, minimalistic web design does not always meet all the objectives of a specific task, so you should consider whether it is appropriate for a certain project.