HomeMarketingPractical Tips to Boost Brand Awareness through Social Media
December 27, 2013
Practical Tips to Boost Brand Awareness through Social Media
In today’s digital world, every company is trying to get into the whole social media thing. Knowing that if they don’t, they will get left behind like broadsheets who are hanging on to their printed nature. Every company who wants to improve their brand image must learn how to utilize their social media accounts so that they can increase their brand awareness. Brand awareness in very important in a sense that if people do not know what your brand represents, they will likely not buy from you. Brand awareness is also important so that you customers will easily think about your products and services when they are planning to buy.
Some companies do not know what they are doing when they are launching a social media campaign, this was what I have learned when I was writing and studying this topic. Some companies think that for as long as they have a Facebook and a Twitter account that would be it. That is where they are mistaken. Companies who are looking for a competitive advantage must learn how to use social media to market your brand and boost it effectively.
Here we are going to share useful tips to boost brand awareness through effective social media campaign:
1. Create Your Own Personality
When you are writing your posts for your Facebook or Twitter accounts, it is important to write them with a unique personality. The way you talk on Facebook or Twitter must not be generic. It must have some style and has its own persona. This will help distinguish you from other companies in your industry. Whether that persona is a comic, a helpful one or someone who portrays coolness, it is important to not deviate from that persona in your social media accounts so that you are consistent all throughout. Check out tools to personalize facebook cover.
2. Talk to Your Customers and Not Just Sell to Them
A lot of companies think that their social media accounts are only for pitching their products and services, they could do that and learn that way can be boring and can easily make your customers feel used. When you are writing posts in your social media accounts, it is important to talk to your customers. It is important to ask them questions and how they feel about your products and services. You should not be the only talking, you should ask your customers to comment about what you need to do to make your products and services better.
3. Share! Share! Share!
It is important for you to tell your social media friends and followers to share the content that you had produce or the pictures that you posted in your social media accounts. This is one way of making sure that you increase your brand awareness and help your brand get known. When they tweet or like your post, this will generate publicity and help you create the reach that you want for your brand.
By using those useful tips companies can help increase their brand awareness and help them learn from their customers. When you are working on your social media campaign it is important to personalize your message and think of your customers as someone that you can be partners with. It may not be easy but it is worth it because it can help you increase your revenues and brand awareness. You can also check out best tools for online reputation management if having such issues as well.