Your e-mail marketing list is a powerful tool for making more money with your blog or generating more leads for your products or services. You can use it to build relationships with your customers and to increase your sales and conversions. However, you first need to choose the right e-mail marketing tools to help you streamline the process and make the most impact with your campaign. See free search marketing tools as well!
Here are a few of the top e-mail marketing tools for you to consider for your e-mail marketing campaign:
Aweber is one of the most popular autoresponders on the market. You can use it to create custom e-mail newsletters, or you can choose from one of the many professional templates provided. There are also many options for creating sign-in forms. Plans start at $19 per month for up to 500 subscribers.
Second in popularity to Aweber is Mail Chimp. You can use it to create a master e-mail marketing list, or you can segment your list into different groups of customers. You can add multiple users to your account, as well, to provide access to a team. Plans start at $10 per month for up to 500 subscribers.
iContact is an e-mail marketing solution provided by Vocus. You can create an e-mail marketing list, and you can integrate it with your social media marketing. iContact sets itself apart by offering an interaction history for each of your customers, allowing you to glean more insights from your list. Plans start at $14 per month for up to 500 subscribers.
Constant Contact offers built-in social media integration so that you can maximize your online marketing strategy. You can choose from hundreds of e-mail templates, or you can customize your own newsletters. There are add-ons for creating an online promotion, managing an event or creating a Facebook campaign. Plans start at $15 per month for up to 500 subscribers.
From the creation of your opt-in forms to the management of your subscribers and unsubscribes, this e-mail service has you covered from start to finish. You can also segment your lists for greater customer targeting to increase your click-through rate and your conversions. Get real-time reporting to find out how your campaign is performing. Plans start at $19.90 for up to 2,000 e-mails per month.
The content network is now offering web masters a great tool for e-mail marketing to grow their business. The tool provides auto-submitted leads so that you don’t have to import or export CSV files, templates that are optimized for the web, and unified web and e-mail analytics, among other things. The e-mail tool is part of a comprehensive marketing software package that starts at $200 per month.
This “business class email marketing automation” has dedicated cloud storage, dedicated IPs, real-time social monitoring and much more. The service also creates a digital footprint for each lead, helping you to track customer engagement to tweak your marketing efforts. The service includes many more features and is targeted to small and mid-sized businesses. Plans start at $49 per month for up to 5,000 subscribers.
Use the intuitive page designer to create powerful e-mail newsletters or landing pages. You can set up auto responders, integrate your campaign with your social media marketing, and get key insights from your analytics. Plans start at $15 per month for up to 1,000 subscribers.
With Mailigen, you can use an easy drag-and-drop editor to create stunning e-mail newsletters that get results. There is a focus on mobile marketing to meet the growing demand of customers. You can also integrate your campaign with social media or your PPC campaign. Plans start at $10 per month for up to 500 subscribers.
Campaigner caters to large volume senders, but it’s just as useful for small businesses and growing blogs. Create an autoresponder and gorgeous customized newsletters. There are both beginner and advanced features for segmentation, analytics and managing workflow. Plans start at $10 per month for up to 1,000 contacts.
What are some of your favorite e-mail marketing tools? Share your picks in the comments!