It can be over-the-top frustrating to have your website – your topnotch website for your innovative and wildly creative business – totally ignored. It is as if it is not on the web at all; as if it is clothed with an invisibility cloak a la Harry Potter. If you have discovered that the traffic to your website, blog and all of your social media platforms is underwhelming to nonexistent, you may want to hire an SEO agency. But before you do, you may need a reality check. Read on to find out why.
Are You Expecting Rapid Traffic Boost?
If you plan to demand that your SEO agency increase the traffic flowing to your website by 50% within 30 days, you need said reality check. Building up a stable, consistent flow of traffic to a website can take time. If an SEO agency makes outlandish and quantifiable promises about what increase in traffic to your awesome website you can expect, they probably do not really know what they are talking about. You want to choose an SEO agency who speaks about the concrete steps that can be taken to increase traffic to your website overtime, without promising a tsunami of the willing by next Wednesday.
Let Them Do the Best for You
Micromanaging your SEO agency will slow the process way down. Your progress will mimic the movement of an ancient turtle or a youthful sloth. Once you have done your research and chosen a reputable SEO agency, you need to let them build a strategy and carefully put it into action. You focus on your passion, be it building kayaks or cutting hair, and let the SEO agency do their thing. You’ll both benefit.
Be Realistic in Evaluating the Performance
There is no magic wand that will direct all relevant Internet traffic to your website. There will always be the new kid on the block, the business down the street that suddenly finds its mojo after 20 years. The clever small business person quietly works with an SEO agency to build a solid web presence and compares his progress not to other sites that ran higher than him on Google or Bing but to his earlier situation. Compare your business to your business and you are on the right track.
Know that an SEO agency will work with you to increase your online profile but that it can’t manipulate things so that you get the measurable results you want yesterday. It really just isn’t that kind of business; it involves tactics and techniques that get results as a long-term strategy. You should know that checking for progress every morning is not a realistic thing to do. Seriously!
You may now be thinking that an SEO agency can’t do all that much for you after all. Not so. It is just that an SEO agency can work with you to achieve reasonable results but not to blow all of your global competition out of the online water in a matter of days.